“Sky One has sold an unprecedented sponsorship deal for three of its Sunday night primetime TV shows ’24’, ‘Nip/Tuck’ and ‘Dream Team’ to carmaker Nissan for £1.5m….All three programmes offer the highest ratings for Sky One….The deal was negotiated by Nissan’s media agency Manning Gottlieb OMD. The trailer and break credits will be used to promote five new cars to be launched by the Japansese car maker throughout 2005….Nissan will also sponsor interactive zones for each programme, where viewers can access additional content about the programmes and new car launches.” So what does this all mean?, it means, instead of stupidly annoying adverts for nivea littering the show when it’s shown on skyone, we’ll have stupidly annoying adverts for nissan littering the show.

source : www.brandrepublic.com
more : www.mediaweek.co.uk